New Doctor Who logo unveiled

This morning, the official Doctor Who Web site offered an exclusive first look at the new Doctor Who logo. The logo will accompany Matt Smith's on-screen debut as The Doctor in spring 2010.

The logo is the 11th to have been used on screen in the show's history.

Unveiled with the logo is an animated insignia of the show's initials, which will be used as branding for the new series.

According to a press release by the BBC:

Steven Moffat, the new Lead Writer and Executive Producer, said: "A new logo. The 11th logo for the 11th Doctor – those grand old words, Doctor Who, suddenly looking newer than ever.

"And, look at that, something really new – an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle.

"I apologise to school notebooks everywhere, because in 2010 that's what they're going to be wearing."

The new series of Doctor Who will premiere in the UK in spring 2010.