Don't Be an Advertising Prisoner!
Fight Back Against Theater Commercials

Movie theater chains are stealing from you! Theaters advertise that a movie is set to begin at 8:00 and then bombard you with 20 minutes of commercials for everything from body wash to soda before the actual entertainment begins. They make big money by selling your time to advertisers. It's time to fight back!!

Articles:

Captive Audiences (My original rant on the subject) - August 12, 2002
Moviegoers Will Confront More On-Screen Ads - Studio Briefing 06-14-04
Cinema Ads Draw Ire of Filmgoers - Savannah Morning News 02/25/03

Additional Great Resources:

The Moviegoer's Bill of Rights Petition -- "We, the undersigned moviegoing public, hold these truths to be self-evident, that all paying moviegoers are endowed by their ticket stubs with certain unalienable rights. Anything less is a violation of the contract between the paying moviegoer and the exhibitor."

Captive Motion Picture Audience of America -- Say NO to TV commercials before feature films at movie theaters.

BadAds Movie M(ad)ness -- BadAds.org: SLAM Intrusive Advertising!